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Credit Card Company Slogans: What's Your Favourite?

Posted by Darren Alter on May 1, 2012 at 3:35 PM

Credit card companies need to define their brand clearly, because competition is fierce amongst the major players.  Millions of advertising dollars go into that single phrase that can inspire loyalty and respect.


The following phrases become ingrained in our collective consciousness.  They are carefully crafted sentences that represent billion dollar organizations.


Quiz Yourself


See if you can guess the credit card slogan before reading it.


American Express

"Don't leave home without it."



Visa

"Don't leave home without it."



Mastercard

"There are some things money can't buy. For everything else, there's MasterCard."



Capital One

"What's In Your Wallet?"


Didn't They Have a Different Slogan?


Like many companies, credit card companies change their slogans and re-brand as times change.  Check out this link to see a list of slogans that were previously used by credit card companies.


If you are involved in payment processing services in Canada, are you able to tell which card is most popular?  Perhaps it all comes down to the slogan...


Image sources:

creditcardcounsel.com
johnvarghese.com
rinkya.blogspot.com
news.soft32.com


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